We note that:

  1. Images (moving and still) are an increasingly important language, yet most people lack the grammar to consciously decrypt and construct it.
  2. A vast number of people have access to creative tools for photo/video editing and platforms for publishing like YouTube, Facebook or Instagram. Which suggests that nowadays everybody is a possible creator.
  3. Students experience a difficulty in connecting theory with practice. When they are lectured about visual grammar they need to put it into practice and experience the effects.

These were the main reasons why we considered designing a tool that we named The Visual Language Cards  (VLCards). The goal was to create a deck of cards for helping to master the grammar of visual communication to our students from Barcelona and Utrecht, all having similar struggles on connecting theory and practice