Visual Language – Page 3

Figure - Ground Elements seem to be either the Figure or the Background…

Perspective Illusion of depth and distance given to the eye through techniques…

Movement Suggestion of motion given by the disposition of elements. A visual…

Repetition Creation of rhythm by having elements re-appear or occur again in a…

Proportion Refers to the relationship of certain elements to the whole and to…

Variety Variety is achieved using the diversity, change and appearances of…

Dissonance Creating tension by the discordancy of elements. One element stands…

Unity A way of combining the parts so that they seem to belong together,…

Detail Small and subordinated elements of a work of art. Extended treatment to…

Emphasis Force or intensity that gives impressiveness or importance to…

Contrast Strong differences between two or more elements showing dissimilar…

Balance Stability produced by even distribution; aesthetically pleasing…

The Visual Language Cards: a method for visual design The Visual Language Cards…

Visual Grammar as a foundation To provide a longer lasting knowledge transfer…