continuity / continuïteit

Law of Continuity Continuation occurs when the eye is urged to move via one…


similarity / overeenkomst

Law of similarity Elements that look alike and placed in relation to each other…


proximity / nabijheid

Proximity Elements that are close together are seen as a group even if their…


simplicity / eenvoud

Simplicity Elements are clear and ordered, only those necessary are present.…


Figure-ground / voor-achtergrond

Figure - Ground Elements seem to be either the Figure or the Background…


Perspective / Perspectief

Perspective Illusion of depth and distance given to the eye through techniques…


Movement / Beweging

Movement Suggestion of motion given by the disposition of elements. A visual…


Repetition / Herhaling

Repetition Creation of rhythm by having elements re-appear or occur again in a…


Proportion / Verhouding

Proportion Refers to the relationship of certain elements to the whole and to…


Variety / Variëteit

Variety Variety is achieved using the diversity, change and appearances of…


dissonance | dissonantie

Dissonance Creating tension by the discordancy of elements. One element stands…


Unity | Eenheid

Unity A way of combining the parts so that they seem to belong together,…


detail | detail

Detail Small and subordinated elements of a work of art. Extended treatment to…


emphasis | nadruk

Emphasis Force or intensity that gives impressiveness or importance to…


contrast | contrast

Contrast Strong differences between two or more elements showing dissimilar…


balance | balans

Balance Stability produced by even distribution; aesthetically pleasing…


A Visual Design Toolbox

The Visual Language Cards: a method for visual design The Visual Language Cards…


The Visual Language Course

Visual Grammar as a foundation To provide a longer lasting knowledge transfer…