Common fate / gelijke richting

Law of common fate The eye is drawn to objects moving to the same direction.…


closure / ingevulde hiaat

Law of closure The form is not actually present but is mentally completed. Our…


common region / ingeslotenheid

Law of common Region Elements are perceived as part of a group when located…


continuity / continuïteit

Law of Continuity Continuation occurs when the eye is urged to move via one…


similarity / overeenkomst

Law of similarity Elements that look alike and placed in relation to each other…


proximity / nabijheid

Proximity Elements that are close together are seen as a group even if their…


simplicity / eenvoud

Simplicity Elements are clear and ordered, only those necessary are present.…


Figure-ground / voor-achtergrond

Figure - Ground Elements seem to be either the Figure or the Background…


A Visual Design Toolbox

The Visual Language Cards: a method for visual design The Visual Language Cards…