Rule of odds | oneven aantallen

Rules of odds An uneven number of elements is more challenging for the eye. Odd…


rule of thirds | regel van derde

Rule of thirds Putting the focus of the image at the confluence of the…


overall | totaal

Over all composition All elements are of equal value. There is no order in the…


central | centraal

Central composition A mixture of horizontals, verticals and sometimes diagonals…


pyramidal | pyramidaal

Pyramidal composition Elements are arranged according to an invisible (or…


diagonal | diagonaal

Diagonal composition A clear division of an (imaginary) diagonal axis crossing…


vertical | verticaal

Vertical composition All lines are placed with their longest side in a vertical…


horizontal | horizontaal

Horizontal composition The main lines or elements are orientated parallel to…


assymmetrical | asymmetrisch

Asymmetrical composition Between left and right there’s no mirror imagery.…


symmetrical | symmetrisch

Symmetrical The image is equally mirroring between left and right. Shape,…


A Visual Design Toolbox

The Visual Language Cards: a method for visual design The Visual Language Cards…